HBR: What Successful Movements Have in Common

The truth is that it’s no longer enough to capture the trappings of power, because movements made up of small groups are able to synchronize their actions through networks. So if you want to effect lasting change today, it’s no longer enough to merely command resources, you have to inspire opponents to join your cause. History shows these movements follow a clear pattern.

https://hbr.org/2016/11/what-successful-movements-have-in-common