Liners, in Radio terms, are those little greetings or positioning statements, often made by celebrities. “Hi I’m so-and-so, and you’re listening to…”

I am wondering, how valuable they really are. Are there listener’s out there who think “Wow… Cher just happened to stop by the studio, pop open the mic, and say a quick word or two…” Or even more realistic, are their people who think, “Wow… Bruce Springsteen must really love KXXX, Today’s Classic Rock”

People in radio don’t ask for autographs. It is considered unprofessional. But I have seen some “radio-heads” get as rabid as autograph seeking kids, when it comes to finding an artist and getting a great liner.

Could it be that it is the only way for some of these radio folks to have an excuse to talk to an artist?

Has the day of the liner come and gone, or is it still a timeless radio tool.

“I’m CB, and you are visiting the best blog for today’s random thoughts… Blysse”